Are you a webmaster
who needs funds to keep your website running?
Or is your website the only way for you to earn income? Whichever you are, for as long as you are a
webmaster or a web publisher and you need cash, affiliate marketing may work
well for you. With affiliate marketing,
you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents
and you want to earn more profit, why not get into the Google Adsense program
as well?
Why Affiliate
Marketing?
Well, simply because
affiliate marketing is the easiest and probably the best way to earn profits
online, unless otherwise you are a businessman and would rather sell your own
products online than advertise other businessman’s products on your site. But even online retailers can benefit from
affiliate marketing programs, because affiliate marketing actually works for
merchants as well as it works for the affiliates.
Affiliate marketing,
simply said, is a relationship or agreement made between two websites, with one
site being the merchant’s website and the other being the affiliate’s
site. In the relationship, the affiliate
agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree
to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the
affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the
merchant, as getting affiliates to advertise their products would be a lot more
affordable than hiring an advertising firm to promote their products.
There are a variety
of methods on how the merchant would compensate the affiliate for his services,
and for the webmaster, these methods simply translates to the method by which
he would earn easy cash. Among the more
common methods of compensation are the pay-per-click method, the pay-per-lead
method, and the pay-per-sale method. The
pay-per-click method is the method most preferred by affiliates, for their
site’s visitor would only have to visit the advertiser’s site for them to gain
money. The other two methods, on the
other hand, are better preferred by merchants, as they would only have to
compensate you if your visitor becomes one of their registrants or if the
visitor would actually buy their products.
Getting much profit
on affiliate marketing programs, however, does not depend so much on the
compensation method is it does on the traffic generated by your site. A website that can attract more visitors
would generally have the greater chance of profiting in affiliate marketing
programs.
What about Google
Adsense?
Google Adsense is
actually some sort of an affiliate marketing program. In Google Adsense, Google act as the
intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply
sign up with Google and provide the latter with text ads pertaining to their
products. These ads, which is actually a
link to the advertiser’s website, would then appear on Google searches as well
as on the websites owned by the affiliates, or by those webmasters who have
signed up with the Google Adsense program.
While one can find a
lot of similarities between Google Adsense and other affiliate marketing
programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to
do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site
would generally be relevant to the content of your site. This would be advantageous both for you and
for the advertiser, as the visitors of your site would more or less be actually
interested with the products being advertised.
The Google Adsense
program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain
amount each time their ad on your site is clicked and Google would then forward
this amount to you through checks, although only after Google have deducted
their share of the amount. Google
Adsense checks are usually delivered monthly.
Also, the Google Adsense program provides webmasters with a tracking
tool that allows you to monitor the earnings you actually get from a certain
ad.
So, where do all of
these lead us to?
Where else but to
profits, profits and even more profits!
Affiliate marketing programs and the Google Adsense program simply work,
whether you are the merchant or the affiliate.
For the merchant’s side, a lot of money can be saved if advertising
effort is concentrated on affiliate marketing rather than on dealing with
advertising firms. For the webmaster,
you can easily gain a lot of profits just by doing what you do best, and that
is by creating websites. And if you
combine all your profits from both the Google Adsense program and other
affiliate marketing programs, it would surely convert to a large amount of
cash.
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